What is your time really worth? (Investing vs Spending for gyms)


Something ALL business owners should really put some thought into...


What is your time really worth?

Think about it, if you are currently subscribed to our programming, and it is saving you as much time as most of the gyms I work with, it means that by letting us do the programming you will save 26-32 eight hour work days this year.


32 DAYS!


The short version: Invest your time. Don't spend it.

Side Note: Personally I use an app called Atracker to track all of my duties and tas…

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Exer-submissives - A message to your CrossFit clients who love the "Beatdowns"

Stop being a fitness masochist or what I like to call an: “Exer-submissive”

Beating your body into submission is not healthy. Going to war on your fat is not good for you long term. There is no enemy inside of you that need to defeat and punish.  It is not your (or your coach’s) job to exact retribution on yourself.

laid out beatdown.png 

There are varying degrees of ‘Exer-submissives’ in the fitness realm, but I feel like there is an inordinate amount that gravitate toward CrossFit (and Bootcamps for that matter…

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Layering in CrossFit Programming and the birth of the "Reckless Recluse" WOD

When looking at each day's programming, it can be easy for coaches and clients to become overwhelmed with the amount of different layers and prescriptions that we use to create the best experience for everyone.

I personally like the term 'layer' because it reminds me of how famous television painter Bob Ross used to paint.  He'd start with an outline here, a smudge there.  Then some trees, a lake, then all-of-a-sudden BOOM.  An amazing painting.

These layers may…

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The Importance of "Alive Programming" for CrossFit and Group Exercise GPP

In this video I discuss the importance of "Alive" programming (programming that is constantly being updated according to the days of the week, time of the year, holidays, etc.). I also talk about and show how the programming is build using layers from most important down to least important.


Direct link video on YouTube.

If your programming isn't "Alive", it isn't as good as it could be and you are probably doing your clients and your coaches a disservice!

For those of you who aren't already …

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Building a Gym to Last 100+ Years? Don't Forget This Key Ingredient

Dont just sell fitness

Is there one thing you can focus on that will give your business the greatest chance of lasting 100+ years? 

Imagine you are at a banquet with dozens of gyms represented and 100s of clients from these gyms. 

Most of these gyms had been open for 20+ years.

At one point, the MC asks everyone training at a gym to stand up. They say "If you have been at your gym for less than 5 years sit down."

And about 1/2 of the people sat down.

Then they say "If you have been at your gym for less than 10 yea…

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HEALTH programming versus Competition Programming for CrossFit

Got this article from my buddy Eric LeClair at Team CrossFit Academy Good Stuff!


Opex Fitness: When does fitness make sense for health or for competition

I was just talking to a client of mine who buys our gym programming (which is decidedly HEALTH based vs competition), they used to do another great program that was more focused on competition and considered one of the best.

His members HATED it. It was monotonous. Everything had to be scaled (can a cake that has every ingredient changed …

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Smart Cash Outs (updated!)

I updated the Free tool "Smart Cash Outs" to have not only a poster size, but also a version you can print out on two pieces of 8.5x11!

Below is a video talking about how and when to use cash outs to mold general programming to the athletes goals and schedule as well as notes on how to implement Cash Outs into your own gym's programming.


You can download the documents here, print them out and put them in the gym. Just remember to educate people on how to use them p…

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4 Daily Rituals for a Happier Life

GREAT advice from Neuroscience:

  • Ask “What am I grateful for?” No answers? Doesn’t matter.
  • Just searching helps.Label those negative emotions. Give it a name and your brain isn’t so bothered by it.
  • Decide. Go for “good enough” instead of “best decision ever made on Earth.”
  • Hugs, hugs, hugs. Don’t text — touch.

Full article from Business Insider Here.

The full article is really good because it goes into the science a bit as well as talks about specific examples. 

Sometimes little things…

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Spotlight Blast From the Past (picking apart an old WOD)

In this series, I look at CrossFit WODs from the past that I created at analyze what I would do better now.  Today's workout has squat jumps  and dumbbell hang power cleans (no name since it pre-dated the naming of every workout).

And if you want more videos like this one, as well as other special content and programming for your box, head over to our store and grab one of our programming packages by clicking here!

Thrive on.


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Business, life and happiness (important for gym owners and coaches)


Direct link to the TED video: The Way We Think About Work is Broken: Barry Schwartz

And here is an interesting article on how a workaholic New Yorker started to work only two days per week and found out that he actually wanted to work more (but not for the money's sake)!

Here’s how one New Yorker ditched his workaholic life for a two-day week — and didn't go broke

Focus on the things (and people) that give you the most return on investment and the most fulfillment.  Don't try and fill your…

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