What is your time really worth? (Investing vs Spending for gyms)

Something ALL business owners should really put some thought into...

What is your time really worth?

Think about it, if you are currently subscribed to our programming, and it is saving you as much time as most of the gyms I work with, it means that by letting us do the programming you will save 26-32 eight hour work days this year.

32 DAYS!

The short version: Invest your time. Don't spend it.

Side Note: Personally I use an app called Atracker to track all of my duties and tasks so I know where (what part of the business) I am spending my time.  They have a free version, but I really like the paid version.

An example, if you are cleaning the gym 30 minutes each night, you are probably spending 2.5-3.5 hours a week cleaning your gym.  If you used 1 hour of that time each week to follow up with clients that haven't been in the gym in a few days, gave some other clients some FB love, and followed up with the new clients you just signed up... You'd probably save at least 2-4 clients from dropping off each month. 

The first month of this would make you $300-$400 depending on your rates.  The next month it would make you a combined $600-$800. 

Invest your time in your community, don't spend it cleaning!

Should you be spending time cleaning, or should you hire a company to come in after hours and (probably) do a better job.

Shoot... even if you just look at it as direct hourly value: Many people here pay their coaches $20-$30 (or more) per hour.  If you coach instead of clean, you'll probably come out ahead and your community will benefit more (you can find night cleaners who will charge less than $20 per hour).

There are other areas to invest your time as well.   The key is to look for the ongoing tasks that never seem to end, but don't build value over time (cleaning, coaching too many classes, personal training clients that want 1-2+ sessions per week, programming, etc.)

As the business owner, your time is the most valuable.  Find out what is going to grow your business the most and invest your time there.

If you are one of those gyms who hasn't gotten set up with our programming yet, why not!?
Click here to head over to the page detailing our programs.

And here is a great article to help you figure out exactly how much your time is worth, definitely do step one if you haven't already.

http://lifehacker.com/calculating-the-value-of-time-how-much-is-your-time-re-1749954358

 Thrive on.

-jj